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Rimmel Cosmetics, now owned by Coty was founded by Eugene Rimmel in 1834. Rimmel Cosmetics is based in London and sells itself partially on a Swinging London image, using the name Rimmel London in many adverts. In the past, Rimmel was modelled by Holly Willoughby. The current face of Rimmel Cosmetics is controversial British supermodel Kate Moss. The Cosmetic House offers a range of Rimmel Cosmetics including Rimmel Lipstick, Rimmel Eyeshadow, Rimmel Mascara, Rimmel Foundation and more discount Rimmel Cosmetics.
